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Learn or Coach with Tara
Create the foundation and build the systems for a business that supports your best life.
Best Self.
Best Business.
Best Life.
I'm Tara Allen. I help entrepreneurs and leaders become their best selves, build the habits and systems for lasting success, and create businesses and lives they truly love.
2,500+
Homes Sold
$700M+
Real Estate Volume
14+
Years Building & Leading
2017
Coaching Since
You've worked hard. You've built something. You've accomplished things you once only dreamed of.
But somewhere along the way, you may have lost sight of WHY you started.
Maybe you've hit a ceiling. You're working harder than ever, but you're not growing the way you want to. You're busy, overwhelmed, maybe even burned out. Or maybe everything looks successful on the outside, but deep down, you're questioning what's next and whether the life you're building is the life you actually want.
You know you're capable of more. But what if MORE isn't about doing more?
Maybe it's about becoming more. Leading better. Simplifying. Building systems that give you freedom. Getting clear on what really matters. Letting go of what's holding you back. And creating more space for the people and things that bring you joy.
Because success isn't just about what you accomplish. It's about who you become and the life you create along the way.
You don't need to hustle harder. You need clarity, alignment, the right systems, and a plan to build a business and life you truly love.
The Framework
What are you working on?
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Explore Best SelfBest Self
Become the person.
Identity. Mindset. Emotional Mastery. Habits. Energy. Faith.
Become the person who can hold the life you want.
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Explore Best BusinessBest Business
Build the vehicle.
Vision. Business Math. Business Generation. Systems. Leverage. Leadership.
Build the vehicle, with the systems and habits that run without you burning out.
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Explore Best LifeBest Life
Live the life.
Relationships. Time. Experiences. Wealth. Purpose. Legacy.
Design the relationships, experiences and freedom you're actually working for.
I've seen it over and over, and I've lived it: agents chasing the next closing and losing their life to their business. More deals didn't fix it. A clear vision, a real foundation, and simple systems did.
Meet Tara
I've built businesses, coached leaders, sold thousands of homes, taught on stages, set big goals, failed plenty, changed directions, and learned a lot along the way.
At 21, I moved to Sioux Falls and decided I wanted something different.
I didn't have a master plan. I simply started changing the things I could control: the people around me, the books I read, the standards I held, the goals I set, and eventually, the person I believed I could become.
I live by two beliefs: everything is figureoutable, and anything is possible.
How We Work Together
The Path to Your Best Life
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Awareness
Get honest about where you are, what's working, and what's holding you back.
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Breakthrough
Challenge limiting beliefs, reframe your thinking, and break through the barriers keeping you stuck.
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Vision
Get clear on what you want, who you want to become, and the life you're working to create.
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Goals & Strategy
Set meaningful goals and build a clear, actionable plan to turn your vision into reality.
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Habits & Systems
Create the daily habits, disciplines, and systems that make consistent progress possible.
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Growth & Leadership
Lead yourself first, grow your impact, and build lasting success in business and life.
Work With Tara
Let's build something.
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Build With Us at eXp
For agents and leaders who want growth, collaboration and opportunity through Tara's eXp organization, the Upgrade Community and the Fast Forward Movement.
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Join the Allen Edge Team
Training-focused. Fast-paced. Technology-driven.
The coaching, systems, support and leads to build a business, and a life, on purpose.
The Blog
Things I've been thinking about
Best Self5 min read
The Hardest Person to Lead Is Yourself
You can have the right people, the right trainings, and the best mentors in the world. At the end of the day, you still have to lead yourself. A reflection on self-leadership, honesty, and judging ourselves by our actions instead of our intentions.
October 21, 2026
Best Self3 min read
More Is Caught Than Taught
We can read all the books and know exactly what we should be doing, but what we surround ourselves with every day shapes what we actually do. A reflection on environment, standards, and the rooms we spend our time in.
October 14, 2026
Best Life3 min read
Do You Like Who You Are Around Them?
Some people leave you lighter, more encouraged, more like yourself. Others leave you drained. A reflection on paying attention to who you become around the people you spend your time with.
September 30, 2026
A Note From Tara
One idea, once a week.
"One idea each week about life, leadership, relationships, mindset or building a business, and something worth thinking about."